Attraction marketing is a powerful technique of drawing prospects to your business or brand. Though it has been widely associated with MLM, I believe its potential goes beyond just lead generation.  For you to succeed with attraction marketing, you need to put in some effort, be consistency, and be committed to your ventures. Having looked at attraction marketing secrets in great detail, I think we should now look at some powerful ways to apply attraction marketing to your internet marketing business or brand.

Focus on a Niche

To start off, you should focus on your product niche or specialty.  Do what you do best and you’ll find more people seeking your blog to engage with you or your brand. Here is my opinion; you cannot be a jack of all trades in attraction marketing.  You have to focus on what you do and excel best.

For instance, if you are a wedding planner, then you’d want people to know you as an expert on matters relating to planning, organization, catering for weddings. If you’re an internet marketer like me, then you will focus on online marketing.  I believe that every niche has great potential; just that people don’t focus consistently on what they do. If you are consistent, then you can become a niche leader and authority which is a major plus for your blog or brand.

Create a Lead Capture page

I don’t know what you take on lead capture is but I strongly believe that it is an awesome attraction marketing technique that you can use to your advantage. An ingenious lead capture page will not only attract the attention of readers and prospects, but it will also inspire them to take action. The design of your lead capture page should be appealing and convincing to your prospects. It should also have an aura of your personal style that draws prospects to you. You should optimize your lead capture page by providing free eBooks, video tutorials, and other useful resources. Don’t forget to include your contact information to visitors and consumers too.

Provide Valuable Resources

If you run or manage a personal blog then you have to think about things that will draw people to your blog and to your brand.  From my experience, you cannot succeed with your marketing efforts if you only focus about “ I, me, and myself”. Attraction marketing doesn’t work that way.

You’ve got to create VALUE by providing unique and powerful resources to your prospects. For instance, if you have a blog, you can create a FREE downloadable eBook in your niche.  Your resources should benefit readers and visitors and inspire them to engage with you. It doesn’t have to be just an eBook; it could also be articles, guides, and links to other useful resources around the web.

Maintain a Professional Image

If you want customers and prospects to take you seriously then you have to be professional (as a person) and maintain a clean cut blog. Everything from your profile photo to your marketing materials should create the best impression about you. You cannot attract or convince customers that you are worthy of their time and money if you or your website looks average.  Create and polish your blog so that it portrays your brand in good light.

Personalize Your Brand

Your brand is part and parcel of your business and a vital component of attraction marketing. It’s what people see, think, feel and know about you or your business. If you want to create more value then you have to personalize by creating a unique and appealing personal touch. As you market yourself, you have to create unified and consistent messages about yourself and business. Most importantly, you have to be the real face of your blog or business.  This will make your business more credible and acceptable to consumers.  You don’t really have to solicit attention when you can create value to potential customers through an appealing and well-defined personal brand.

Encourage Customer Reviews

You have probably come across dozens of business websites that have customer review sections. You may have skimmed or skipped some of them but the truth is customer feedback and reviews are good for attraction marketing.  If you’re selling a product or promoting a subscription service, then it’s good to let your prospects know what your past and existing think about you and your products. This will make you look credible, transparent, and sincere thus adding value to your brand or blog.

Be Positive and Practical

Attraction marketing is all about positivity and practicality. You have to find a balance between your business desires and your earnest desire to help others.  Being positive enthusiastic is what draws people to you first before you even make a proposition about your products or services. Many people need inspiration. They need to know that you are a person they can work and trust and depend on. You have to exude positivity in your presentation while being cognizant of the challenges that your prospects face. However, you should not make positive promises about exponential wealth generation or create a “get rich quick” impression part of lead generation. It will only make customers skeptical about your claims.

Build Your Network

As an internet marketer, I know the immense value of personal and business networks in regard to attraction marketing. Actually, you cannot attract people to your business blog if you’ve got no network of customers who can confidently refer you to other prospects. Whatever business or interests you have, you have to continue building your network by encouraging customers to spread word about your brand or business.

You should leverage on the relation and the connections that you have with your customers to influence more people. If you have a blog then you should encourage customers to share your blog posts, resources, and even links to your blog. The truth is that your customers can enhance the value of your brand and draw other people to you as referrals. So, don’t ignore them.

I wish I could talk about several other techniques of applying attraction marketing to your blog, but I think the foregoing practical ways give you a great head start for now. The most important thing in attraction marketing is to create a personal brand and to leverage on your personality, connections, and professionalism to build your business. Ultimately, don’t forget to create value for customers and prospects as that is what draws them to you.

The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan.

However, despite the differences in market cap size, I have found that many of the lessons I learned running a publicly-traded company can be leveraged by startup entrepreneurs.

I wrote this article to discuss three lessons learned in marketing and management during my tenure at Intelispan. The aim is to provide insight for each of your own companies.

Concentrating Resources in Marketing

Many a seasoned entrepreneur has talked about the importance of focus. Although this is true in all areas of business, I believe that this is arguably never more true than when marketing a company — be it a startup or publicly-traded company.

For new companies, the reality is that most startups will not find a scalable way to market themselves (eg. Google AdWords). These startups, without a way to promote themselves, are limited in how quickly they can grow. Unfortunately, this lack of marketing is one of the reasons the failure rate for new businesses is so high.

For the businesses that are able to find a way to market themselves, many will also find limited growth. Even after a company has found an effective marketing channel, many of these entrepreneurs continue to over-invest in other areas and to divert their attention. By doing this, their most precious commodity – attention — is diluted. In the end, because of this lack of focus, their performance does not meet its potential.

One of the most important lessons I found from experience with Intelispan is that focus with marketing is critical. Once you have found a recipe that works for your company’s marketing, concentrate your resources. This growth and excess profit should be leveraged and used for defense against future competition.

The concentration of resources into a profitable marketing initiative is how your company will develop into a multi-million dollar enterprise. The great entrepreneurs of our generations were able to capitalize on this. This is just as important for startups as it is for publicly-traded companies.

A Mandate for Transparency

In general, many entrepreneurs I speak with share the same worry about making mistakes. Unfortunately, this is part of doing business. The stakes only increase as one’s company grows. As difficult as it is for a startup entrepreneur, imagine how it must have felt for me and other public company CEOs to admit mistakes to not only employees, but also to public stakeholders!

Regardless of the stage a company is in, I always stress that the following principle remains the same: A Founder/CEO should always be completely honest and transparent.

This should never be optional. If a mistake is made, it is important to admit this and make amends as soon as possible. One thing I found during my time at Intelispan is that individuals are surprisingly forgiving as long as you are transparent and honest.

Never Relegating Family

Managing a business, regardless of whether it is new or a publicly-traded company, is challenging. There are many sacrifices that need to be made.

The burden of running a company should not be taken lightly and, unfortunately, this burden does not only fall upon an entrepreneur’s own shoulders, but also his or her family.

The stress of a business can take its toll. From my years of working, I have found that, from this stress, it is not uncommon for entrepreneurs to alienate the very people that matter most in their lives – their families.

An important lesson is that as difficult as times can become, you should never forget that your family is your rock. These are the people you can always turn to, even when times are difficult in your business (and these times will occur).

An important step I personally took was to set time every week to spend with my family. This wasn’t always easy, but I had to make this a priority. You can’t turn back the clock.

This time that I spent with my family was important, and it was during this time that my relationship with my children blossomed. In many ways, it is because of this time that my next venture, the design-software suite ToolMonks, will be a family business.

There are a number of lessons that business owners can learn from running a company. To begin, when you identify a successful channel for distribution, allocate your resources to this. Transparency, regardless of the size of your company, is important. Lastly, don’t forget the people that matter the most in your life – your family.

About the Guest Author: Peter Nelson is the founder and CEO of ToolMonks. Earlier he served as CEO for the publicly traded company Intelispan. Peter is currently located in Arizona, USA, and can be reached at peternelson(at)toolmonks.com or through LinkedIn.