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http://annettapowellonline.com – Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure…than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in a gray twilight that knows not victory nor defeat. – Theodore Roosevelt
Annetta Powell
Your Professional Success Coach
27. January 2012
http://annettapowellonline.com - Ten or twenty years ago, companies had this need to own a website, but now every business not only has a website but also actively participates in social networking media for branding and advertising purposes. And as businesses gain confidence and familiarity with the social web, the next logical step to take is effective social media promotion.
Once you have started a social media effort, how would you promote it?
Running and promoting a social media program depends on the reasons for a company or brand’s social media participation, the audience it’s trying to reach, its budget or resources and the actual social platforms being used. Answering a few key questions can help resolve the dilemma of identifying which should be part of the social media promotion strategy.
What is your business’ primary goal? Secondary goals? Where does potential clients/customers spend their time on the social web and what do they do there? On what social websites is your business already participating? What existing resources can be used and what new resources will you need to forecast and budget for?
For example, if you chose to use Facebook fan page for promotion, some of the things you can do there are: advertising, contest or giveaway promotions to encourage fans to share links back to your fan page, participating in groups and other fan pages that reach the audience you want to target, leverage mailing lists of other groups or fan pages for the same brand, creation of a widget that provides the ability to interact, offers value and invites users back to your fan page.
Off Facebook, you can do PPC on major search engines to a landing page, SEO and link building to landing pages, press release optimization & promotion, email promotions to segmented lists, cross promotion to Facebook fan page from other social media properties, and more.
All of these social media efforts can bring about expected business results. You just have to check out what you can do with every social networking site to further boost your business. Each of these social media has unique features to keep your business gain popularity and grow customers. For more information on social media promotion, go to http://annettapowellblog.com/. See you there!
Take care,
Annetta Powell
Your Professional Success Coach
26. January 2012
http://annettapowellonline.com – Create an (extensive) glossary of terms in your industry, like Aaron did for his industry: search engine marketing. That will set you apart and will make you an authority website in your niche. Annetta Powell Your Professional Success Coach
25. January 2012
http://annettapowellonline.com – Even though you may want to move forward in your life, you may have one foot on the brakes. In order to be free, we must learn how to let go. Release the hurt. Release the fear. Refuse to entertain your old pain. The energy it takes to hang onto the past is [...]
25. January 2012
http://annettapowellonline.com – After learning the various social networking media out there that you can utilize to boost your business, the next thing you probably have in mind is to create your own page. But hold it for a while and learn about these important social marketing tips to avoid being spammy. What you want [...]
24. January 2012
http://annettapowellonline.com – Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with its own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of [...]
23. January 2012
http://annettapowellonline.com – I found every single successful person I’ve ever spoken to had a turning point. The turning point was when they made a clear, specific unequivocal decision that they were not going to live like this anymore;they were going to achieve success. Some people make that decision at 15 and some people make it [...]
23. January 2012
http://annettapowellonline.com – With the prevalence of social networking media, one must still take necessary precautions and keep in mind that not all websites are good for your business. You really need to take a look at the sites and determine who and where your audience is before creating your own business page. Here are the [...]
22. January 2012
http://annettapowellonline.com – Life is too short to spend your precious time trying to convince a person who wants to live in gloom and doom otherwise. Give lifting that person your best shot, but don’t hang around long enough for his or her bad attitude to pull you down. Instead, surround yourself with optimistic people. – [...]
21. January 2012
http://annettapowellonline.com – Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to [...]
27. January 2012
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