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5. September 2013

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LinkedIn Marketing Basics: Top 5 Tips to Get You Networking In No Time

Who doesn’t know about LinkedIn?

 

It is a business networking website with over 225 million users from more than 200 countries. It is a playground for recruiters and HR departments of many prestigious firms but more importantly, it is a great place to find the latest data, information and business statistics, conduct industry specific surveys and discover sales leads.

 

So why are you still flying under the radar on LinkedIn?

 

Many Americans have already created a LinkedIn profile and chances are that it is still there, waiting to be dusted off and used. Try our LinkedIn marketing tips and basics to complete your profile and have a rewarding and enjoyable LinkedIn experience.

 

LinkedIn Marketing

 

LinkedIn: Number 1 Network For Professionals!

 

We let you in on ways to make LinkedIn a dependable source for leads and ROI generation… the ultimate goals of any self-respecting business professionals. Follow these tips to help your brand and your business grow on LinkedIn.

 

1. Complete Your Profile

 

We shouldn’t even have to say this one out loud. But here goes…

 

LinkedIn has a feature that lets you know if your profile is incomplete. Go check it out and complete your profile today, include all the correct information along with a professional photograph and your correct name. Remember that the name field is not the place to start stuffing keywords, and it really isn’t professional to sell where it isn’t appropriate. Don’t worry you will have plenty of chances to let those keywords fly, but your personal profile simply isn’t the place.

 

A complete LinkedIn profile lets people know that you are indeed a human being!

 

Use the summary section to include a brief summary your professional experience and expertise. When writing this part, imagine how you would describe yourself to a potential employer, customer or a prospective LinkedIn connection. Use the same words and phrases, you would use in real life. You may even include media (videos, images, presentations etc.). A complete profile is a beautiful profile and the first milestone on the LinkedIn marketing journey, use it to establish your expertise and create a branding message for yourself, your products or our business.

 

2. Connect With Everyone In Your Industry!

Start off by searching on LinkedIn for people you know personally. Once you are done with them, more on to the ones you don’t know but would like to know. Don’t be the spooky stalker on LinkedIn. When approaching people you don’t know, always include a brief message about yourself and why you are joining their network. Keep it short and sweet and try not to use the generic message already provided by LinkedIn. It is quite likely that many of your fellow professionals will gladly accept your request. Thank them afterwards!

 

3. Join A Few Groups in Your Industry

LinkedIn allows you to join up to 200 groups. But you will see a measureable difference in your visibility only after joining 2 or 3 groups. The secret to success is being active in the group that you are joining. These groups are important LinkedIn marketing tools that foster discussion, debate and exchange of info among the participants, making them the perfect place for B2B marketing.

 

Use your industry expertise to create well written posts and articles. Ask interesting and stimulating questions and answer the questions and concerns of others in the group. Spend some time doing this everyday to set yourself up as an expert and a respectable authority on the issues of your industry. Your brand will soon follow to become a trustworthy voice of the B2B marketing world.

 

4. Leads, Intros, Recommendations: Blatantly Ask For Them!

Being successful with your LinkedIn marketing efforts is all about creating a thriving network. This involves finding leads everywhere. This includes looking for them in your LinkedIn news feed, on company pages, around your existing network and in recommendation sent by others. This is not the time to shy away from approaching your friends. Ask them to introduce you to others who might need your services or plainly enjoy your company! Anything helps! Follow up with these new connections instantaneously and let them know why you wanted to know them and how they’ll benefit from your services.

 

When others recommend you, what they are really doing is vouching for your credibility and business acumen. So, if you are confident in your abilities, always ask people you have worked with in the past for recommendations, and once you get them, don’t forget to return the favor.

 

5. Keep Your News Feed Active

 

If you are avid Twitter user, you will find the LinkedIn News Feed to be eerily similar. Use it to disperse business updates, share the latest news and let everyone in and around your network about your latest activities (strictly business!). This LinkedIn marketing tool is important because your News Feed updates will also show up on the LinkedIn homepage in addition to your profile.

 

Put an effort to update your News Feed regularly. An inconsistent or random update pattern shows that you aren’t quite committed to making your LinkedIn presence felt. This can seriously hurt LinkedIn marketing efforts. Your news feed also benefits when you spend some time liking and sharing content as well as commenting on it. When you spend time on other people’s content, appreciating and encouraging their efforts, chances are that they will be reciprocal of your efforts.

 

The Last Word:

 

LinkedIn presents a great opportunity to find partners, clients and even new friends. You can also create a company page for your organization. This helps potential employees, clients and followers engage with you in a more professional manner.

 

With targeted LinkedIn marketing efforts, you can easily create some big leads and better sales prospects for your products and services. A solid marketing strategy involves using the right words and targeting the right type of audience, and you will be able to give your branding and networking efforts a new lease on life.

 

LinkedIn is here to stay. And the social media giant is set to become a very valuable channel for advertising and connecting for businesses. Is your organization ready for the LinkedIn future?

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2. September 2013

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How to Drive Engagement into Your Twitter Marketing?

Drive Engagement into Your Twitter Marketing

Image Credit: Rosaura Ochoa

Let’s face it, when Twitter was launched as the first micro-messaging social network, we were all a little skeptical about how it could help anyone except the short-messaging obsessed teens. Not long after, the chirpy little blue bird surprised us by hitting the 100 million mark, and today it has reached beyond 500 million users. I doubt if there really are that many teenagers out there in the social media-sphere. Anyhow, we know that Twitter has managed to attract users from varying age groups and different professions including celebs, brands, and even small businesses.

 

No wonder businesses have found a plethora of marketing opportunities on Twitter, which allows sharing of a strong 140-characters message that has the potential of reaching millions. Businesses are using Twitter to build a relationship with their clients and customers on a personal level as the network allows them to stay connected without having to invest too much time and money. Therefore, the major factor that helps businesses utilize Twitter’s true potential is through user engagement. Are your 140 characters strong enough to drive Twitter engagement?

 

We briefly discussed Twitter engagement in my previous post regarding Twitter lead generation. Today, we will take a look at some of the most sure-shot tips and tricks to increase Twitter engagement so that you can make the most of your social media marketing campaigns. But before that, let’s take a look at the factors that determine Twitter engagement.

 

Factors that Determine Twitter Engagement

 

One of the best aspects of social media marketing is that almost everything is measurable. Engagement, that is generally an abstract concept, is measured on Twitter as a sum of three components; replies, retweets and mentions.

 

  • Replies – This is when a follower directly replies to your message or communicates with you in response to any of your activities. Replies have your brand handle in the beginning of the tweet.
  • Mentions – Mention is when a follower mentions your brand in his/her tweets. This is different from a reply as it is not usually triggered by any of your activities.
  • Retweets – You get a Retweet (RT) when a follower shares your message through his/her feeds. Retweets means the message was highly engaging and interesting from the prospect’s point of view and might have the tendency to go viral.

 

Many businesses, despite a good number of tweets, fail to spark twitter engagement because the message usually fails to grab reader’s attention and hence, do not trigger reply, retweet or mention. As promised, here are a few effective tips to overcome that problem.

 

Bring in the ‘Giants’

 

Have you ever wondered who your customers/clients re likely to trust more, your sales person or your CEO? Of course, it is the CEO. For your prospects, CEO is the one who represents the company. They take his/her words more seriously and are likely to answer their call to action. If it is not your CEO or any other ‘big gun’ who is managing the Twitter account, your followers are likely to assume that it is just another sales person doing his/her job. Your brand feels like just another business trying to sell, and worst, your business message appears nothing more than a sales pitch.

 

‘Value’ Goes Viral

 

You cannot really engage your Twitter followers unless you make them see the value in it. So, in simpler words, your Twitter message must be focused towards your prospects, rather than your business and service. Now, a number of factors count here. For instance, more than the message of the tweet, what matters is the tone and the way it is delivered. In content marketing, there are at least two ways to say one thing. You can either say,

 

“We bring you the best internet marketing tips.”

or

“Learn the best internet marketing strategies with us.”

 

The later is not only more conversational and customer-focused; it also has a subtle call-to-action. If one of your followers is able to find value in your message, he/she is likely to retweet it as well.

 

Harness the ‘Hashtags’

 

No matter how annoying they may seem everywhere else on the internet, hashtags are actually magical on Twitter. Unfortunately, many businesses are not much aware of its usage. These tags allow businesses to gauge the trending topics and jump in the conversation to become a more active apart of the community. Use hashtags to define your business service or product in a more appropriate manner. But remember, it is best to limit the number of hashtags you use. It is confusing for the customers as well as the system.

 

Impress with Images

 

A picture is worth a thousand words and that is how Twitter goes beyond the 140 character limit. Use high quality engaging images along your message. Images can say a lot more in less time than it takes to read 140 characters, and therefore, they have more engagement efficiency. Some followers will even retweet your message just because of that image. And as we have already mentioned, retweets add up to increase the engagement factor.

 

Try the Tested

 

As I just said, engaging your audience in 140 characters is a tough job. You need to be extremely to-the-point, and that point must be something that clicks the readers right away. It must be highly user-centric, they must be able to see the value in it and it must have a call-to-action with a high probability of getting answered by your followers.

 

There are of course, a number of ways to create such a message. You can be as creative as you wish to be, but that is as long as you know it will work. Not to mention, there is always a chance of failure that can surface in the form of low engagement levels or negative exposure. So, unless you have a plan B in case of failure, it is best to stay on the tested course. Here are three examples of engaging messages on Twitter.

 

  • Share Your ‘Success’ through giveaways and offers while announcing the news.
  • Interrogate and Engage by asking for suggestions and opinions regarding the hottest trend or product.
  • Triggers Clicks through Curiosity by sharing only the best bit rather than the complete info.

 

Follow theses strategies and you will witness a visible increase in the Twitter engagement and ultimately the yield of your social media marketing campaign.

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31. August 2013

4 Comments

Surviving Against Competition in Online Lead Generation

  The rising level of online competition is not breaking news anymore. Still, to prove that point let’s just consider the story of a 40 something single mother selling home-made shampoos and soaps online. The lady, with the help of a web developer and designer probably, has created an amazing website. Her online customers hardly […]

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29. August 2013

2 Comments

The Quantity & Quality Dilemma and the ROI of Lead Generation

  This is not the first time we are discussing online lead generation here. In a previous post, we talked about some of the major challenges of online lead generation. However, we only touched the issues on the surface and more in-depth analysis of these challenges is required. In order to find a feasible solution, […]

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28. August 2013

4 Comments

Best Ways to Generate Traffic to Your Blog

Setting up a blog is not a challenge; generating blog traffic is the real challenge. And though there are many bloggers who blog about, Blogging Basics and How to Grow Blog Traffic, there are still many people who get it all wrong when it comes to traffic generation.     You may have already read […]

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19. August 2013

6 Comments

What is Tweepi? And How to Make the Best Use of It

Managing conversations, followers, and engagement in Twitter is a tricky affair that requires tact, insight, creativity, and balance. You can easily be disoriented if you join the Twitter bandwagon without understanding the responsibility and challenges of Twitter engagement. If you want to simplify and enhance the level of Twitter engagement, I recommend that you use […]

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17. August 2013

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Social Crawlytics: Targeting Your Social Media Audience

In the past, it was easy for marketers and businesses to measure the effectiveness of social media campaigns.  Today, the case is very different.  The evolving social media systems and intricacies of social media personas make it difficult for marketers to target their audience effectively. In fact, marketers have to rely on advanced tools to […]

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16. August 2013

4 Comments

Follow Up Framework: Small Business Weak Point in Lead Generation

In one of our previous posts, we discussed the lead generation challenges faced by small businesses. We have already discussed lead generation strategies, and how effectively attracting the target market can help you increase the number of leads translating into sales. One of the major challenges that were highlighted in that post was the ineffective […]

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15. August 2013

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What is Commun.it and How to Use it Effectively for Twitter Engagement

From my experience, Twitter marketing and engagement is not a simple and straight forward task. It’s a time consuming, unappreciated, and sometimes draining experience. As a marketer, you have to write and share links to posts, reply to comments, and monitor the tone and direction of conversation in your Twitter community.     Fortunately, there […]

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14. August 2013

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Online Selling and a User-Friendly Shopping Cart

If you are a smart business, there is probably no need to explain the benefits of online selling. Setting up an online store is like opening a new beach that is easily accessible for your prospects all over the globe. So, what can you expect? Of course, more sales, more revenue, and more profits!   […]

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