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Business owners all over the world are focusing on increasing the impact of their Internet Marketing on the target audience by integrating several different tools like: Content Marketing Social Media Marketing Email Marketing Online Video Marketing There are, of course, many influencing factors behind the success of all these online promotion tools. However, [...]
Continue reading...27. May 2013
Curation is a term widely associated with art galleries and museums. Essentially, a curator acquires, collects, organizes, and maintains items which are also presented for the public to view. Without a shadow of a doubt, countless concepts of the real world have transferred to the World Wide Web in various forms. Some of these ideas [...]
Continue reading...22. May 2013
The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan. However, despite the differences in market cap size, I have found that many of the lessons I learned running a publicly-traded company can be leveraged by startup entrepreneurs. I [...]
Continue reading...17. May 2013
The significance of outshining one’s competitors is no longer confined to an organizational perspective. Nowadays, every go-getter is going all out to promote one’s unique qualities. These efforts are broadly categorized as Personal Branding. Similar to the widely known Branding concept, Personal Branding also refers to ideas and methods used to creating a unique and [...]
Continue reading...3. May 2013
According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and the values of their brand. This important finding reinforces the fact that content marketing is one of the major pillars of internet marketing. Seeing the critical role that content plays in promoting a business, I [...]
Continue reading...3. May 2013
Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been [...]
Continue reading...26. April 2013
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Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures. Though innumerable opportunities abound online, it takes more effort and resources to succeed with internet marketing. In the next section, we shall look [...]
Continue reading...21. January 2013
Self-branding describes the process in which individuals and entrepreneurs stand out from the crowd. Their primary mission is, identification and affirmation of their own values, whether professional or personal, which is shared by means of different social media platforms. Process of creating brand of your self is not an easy task. One must follow [...]
Continue reading...10. January 2013
Popularity is everything. Building a recognizable brand or personal reputation is taking a lot of time and energy.How to succeed? It’s not about how much money you are about to spend. It’s about how well you will spend it. Depending on time, budget and objectives one should think about hiring experts. Experts are already [...]
Continue reading...3. January 2013
Those who are not engaged in professional writing or online presentation probably do not care about how Google search engine is presenting them in search results. For others, it’s of utmost importance that they are presented in Google SERP’s accordingly. How to start? There are two important things that you should understand: Google Author [...]
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13. June 2013
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