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List Building: Easy and Effective Ways to Capture Email Addresses

12. July 2013

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List building is a very important process in email marketing.  It not only helps you acquire contacts that you can use for online lead generation, but it also helps you build a community of readers and customers. Since emails play a central role in online marketing, it is important to know how to capture and […]

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Email Marketing Etiquette: Being on Your Best Behavior

7. July 2013

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While email marketing is a great way of attracting and engaging prospects, some people misuse it to their detriment.  Most marketers and business people just send blast emails without scrutinizing their email campaigns. This explains why they end up getting dismal opening rates and conversions. The problem is not that their emails are not great; […]

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Integrating Your Email Marketing Campaign with Social Media

29. June 2013

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Integrating social media and email marketing campaign is a powerful technique of attracting and engaging diverse customers and prospects.  It has the potential to broaden the awareness of your brand, increase the number of subscribers, and improve your capacity of making money online.   Also, while some people may be comfortable with emails, others feel […]

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Email Marketing: Steps to Increase your Email Open Rate

21. June 2013

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Email marketing is a fantastic way of engaging your customers and building relationships with your prospects.  Though it has great potential for many businesses, most people don’t know how to use emails for internet marketing. And if they do, their email open rates will always be dismal.  Just so that you don’t make the mistakes […]

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Tips to Optimize Your Opt-In Forms and Email Marketing Campaigns

28. May 2013

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Email Marketing is no longer a misperceived or taken for granted strategy. In fact, it is now recognized as a result-oriented Internet Marketing strategy for online businesses. Some of the common aims and objectives for a comprehensive Email Marketing campaign are:   Generate Sales Leads Boost Sales Enhance Brand Awareness Build and Maintain Customer Relationships […]

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Importance of Building and Expanding Your Opt-in List

18. May 2013

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Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas:   Business Operations Product Catalogues Customer Relations Reach & Accessibility   On the whole, every online home based business has a website which serves the following business purposes:   It marks the beginning […]

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A Guide to Email Marketing: Back to Basics

1. May 2013

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Email marketing is one of the most powerful and effective channels of communicating and engaging prospects and loyal customers online.  What makes email marketing strategy exceptional is that it gives you a chance to personalize your message.  As much as email marketing is considered a simple internet marketing strategy, it delivers more results for online […]

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The 10-Step Plan to Successful Internet Marketing

26. April 2013

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Internet marketing has grown tremendously over the last few years.  The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures.  Though innumerable opportunities abound online, it takes more effort and resources to succeed with internet marketing.  In the next section, we shall look […]

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The Best and Worst Times to Send Your Emails

19. December 2012

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Alright, so you are targeting high click throughs and open rates, but have you done your homework? Do you know that there are such things as the best and the worst times to send your emails? If not, then this is something you have to read!   While the entire world has fallen in love […]

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Autoresponders: An Important Tool to be Used in Online Business

19. October 2012

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Technically, autoresponders are computer programs that generate  answers automatically to the e-mails received. It is starting from this definition that marketing has developed this concept in order to enable online business owners to take advantage of all its benefits.   Actually, an autoresponder provides its user with more than simple automatic answers. It is more about […]

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