http://annettapowellonline.com – Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. The best of leaders when the job is done, when the task is accomplished, the people will say we have done it ourselves. – Lao Tzu

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – Use a pen and paper. Always have an agenda and a pen around. Note down every crazy idea you think of … Most of us have truly great subjects to write about, but during the day we forget, busy with other issues. I always note my ideas. At the end of a day, I am amazed to see a 20 subjects list to write about, versus 1 or two that I can come up with at writing time.

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – What chance gathers she easily scatters. A great person attracts great people and knows how to hold them together. -Johann Wolfgang Von Goethe

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com -  Most new businesses fail in the first five years but you can beat the odds! And this can be possible with the help of social media such as Facebook, Twitter, Youtube, and a business blog.

Even the most cash-strapped entrepreneur can start leaving digital footprints that lead back to their business with the above-named social media tools. Let me show you how.

• Blog 2-3 times per week and keep your posts to 250-300 words. Make them keyword rich and have a highly valuable content to catch audience’ interests.

• On the same day you blogged, post a link to that blog on your Facebook fan page, adding an invitation to join you on the blog for more related posts.

• Enable auto-posting to your Twitter account by linking your Twitter account to your Facebook fan page through this Facebook app link: http://Facebook.com/Twitter.

• On the following day, press the share button under your fan page post and share it to your personal Facebook page. Ask your friends to share your post with their friends, leave comments and let you know if you can help them with your area of expertise.

• And finally, a few days later, turn your blog post into a simple, how-to video by reading it into your web cam. Post the video to YouTube and tag the video with your keywords.

If you’re a new business owner or entrepreneur who has not yet begun to use social media in your business marketing efforts, begin here and add new strategies as you get at ease. For more information on beginner’s guide to social media marketing, go to http://annettapowellonline.com.  See you there!

Take care,

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will lose it later. Try to be innovative.

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – Leadership: The art of getting someone else to do something you want done because he wants to do it. -Dwight D. Eisenhower

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com -  No matter where you are in your social media program lifecycle, it’s always important to ponder on the basics to help ensure you are staying true to the core social media marketing best practices. In reality, regardless of how advanced you are, many of the fundamentals in social media marketing remain constant.

As you optimize your current social media initiatives, you have to bear in mind the following social media marketing best practices:

• It’s all centered on social media connections.

• Carefully plan what you want to do and stick to it. Have a consistent social marketing program and be sure that you’re on the same page with your team.

• Have realistic social media goals and objectives.

• Leverage expertise from across your business and network. You’ll be grateful to find valuable content contributors ideas and resources within your social media channel.

• Utilize existing, valuable content and share it in your social media pages.

• Include qualitative and quantitative metrics to illustrate the value of your business.

• Produce regular blog content to drive traffic to your site and bring in leads.

• Be a resource for answering and asking questions on social media sites that you visit.

• Connect, share, and engage with your niche-related businesses and individuals.

• Apply the 60/20/20 rule. Talk about the things and topics your community cares about 60% of the time, talk about yourself 20% of the time, and talk about your products 20% of the time. Be fair, balanced and valuable.

Social media marketing tools will continually evolve but the basics will continue to stay the same. For more information on social media marketing best practices, go to http://annettapowellonline.com .  See you there!

Take care,

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com – Leadership: The art of getting someone else to do something you want done because he wants to do it. -Dwight D. Eisenhower

Annetta Powell
Your Professional Success Coach

http://annettapowellonline.com -  Another effective online marketing tool is launching your business blog. A blog should have content when it goes live, so anywhere from 5-15 posts can provide a good headstart.

Getting attention to a new blog with content involves both active and passive blog marketing tactics. Some of these are:

• Answering comment forms which often give the opportunity to link back to your blog.

• Making relevant comments on other valuable and influential blogs with a similar target audience.

• Linking out to other influential blogs from your own blog posts and/or a blog roll to get noticed.

• Leveraging on other social channels that you’re participating in like Twitter and Facebook to promote specifically useful blog content.

• Contributing posts to other blogs to build your visibility to a new audience and to link back to your blog. Don’t forget to include the blog URL everywhere you post your web site address both online and offline.

• Writing and publishing great content on a regular basis. There’s no substitute for attracting attention than posting worth sharing and linking to content.

• Contacting existing customers, business partners and industry peers and letting them know you’ve launched a blog.

• Including a link to your blog in all communications that you do.

Promoting your social media participation through launching your business blog is tied to goals, audience, tactics and resources. It will greatly impact awareness, buzz and traffic both directly and indirectly. For more information on launching your business blog, go to http://annettapowellonline.com See you there!

Take care,

Annetta Powell
Your Professional Success Coach