The year 2013 turns the table in favor of mobile marketing. The use of mobile applications and web browsing through mobile devices are undeniably replacing desktop usage. People find it more convenient to check their emails, get engaged with their social media accounts and market their businesses through their handheld devices. This shift of preference from desktops, laptops and netbooks paved the way for more intense mobile marketing strategies.

If you don’t have the slightest idea about the effectiveness of mobile marketing, the facts below will help you accept the concept of mobile marketing as part of your marketing strategy:

• 91% of Americans have their mobile devices accessible 24/7.

• 25% of Internet users in the U.S. are mobile only.

• Mobile coupons are redeemed 10 times more than traditional coupons.

• 71% of mobile users immediately do a mobile research of a captivating television or mobile advertisement.

• 61% of Internet users visiting mobile unfriendly websites choose to go to the competitor’s site.

• 70% of mobile research leads to an action within one hour while the same percentage of Internet users leads to an action within a month. Notice enormous difference in user response?

Now, you might ask me what these numbers would mean to you. If you still haven’t noticed, it will be much efficient for you and your business to take advantage of the mobile marketing revolution. Is your website mobile-friendly? Have your marketing team thought of using mobile advertisement for your brand? There’s no doubt that mobile marketing can truly benefit your business. In fact, mobile marketing is seen as a critical aspect of your business’ growth especially this coming 2013.

Check out this cool video from a mobile marketing company to learn why you better think about utilizing mobile marketing for your business.

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You must be thinking that mobile marketing is only for huge brands but let me ask you this – would you risk getting left behind only because of your fear of exploring something new? Just a reminder, mobile devices are forecasted to replace the entire desktop/laptop/netbook during the early quarter of 2013. That’s something scary for your brand if you decide to retain your current marketing tactics.

Many of the well-known brands in the world are slowly entering the mobile marketing arena for their own benefit. I recommend you visit these 5 brands’ websites through your mobile device to find out what I am talking about: Starbucks, CVS Pharmacy, Groupon, Safeway, and Zappos. Or visit my website m.annettapowellonline.com through your smart phone.

Wouldn’t you want the same mobility for your brand? I’m telling you, next year’s game would be all about accessibility, which is definitely one thing that mobile marketing can cater! Regardless of the channels used by your clients and prospects, you must maintain a strong relationship with them and keep them satisfied. A brand that understands the needs of its customers and prospects is sure to succeed. Now, what’s your pick – stay still or move ahead with mobile marketing?