Irrespective of size, although it must be considered as important, companies are slowly but surely recognizing mobile platforms as the most important way of promotion. On the average, companies invest 20 to 30% of annual marketing budget to mobile advertising.
For mobile marketing, you do not need a lot of money. If you have a good mobile strategy (plan), you will cover the basic concepts of mobile marketing, with an extremely low cost. Below are the ways by which you can create a mobile campaign for your small or medium enterprise.
SMS Marketing was Never Cheaper
Not every mobile marketing plan works for everyone, but what certainly is working for everyone is SMS marketing. There are many companies that can provide you with the service of sending a large number of text messages to the base of your trusted or potential consumers. (Whose consent for sharing promotional messages you have from the earlier period).
List of people to whom you will send promotional messages you must patiently form yourself by creating your consumer base, which if nothing must at least have their mobile phone numbers.
Price per SMS is already moving from $0.01 if you use the service of some of these companies. However, if your base is not large (less than 1000 people) you can use some or postpaid or prepaid code and software that allows you to send SMS messages from your computer. Caution: Abide by the law – here is an interesting read: Coca-Cola Sued For Holding SMS Subscribers Hostage
Branded Mobile Applications
Mobile applications can be an excellent addition to the presentation of your brand or company.
Each day, bigger number of free software tools that will enable you to create your mobile app without any programming knowledge in a few clicks for Android, iPhone, Windows Phone, or Blackberry.
Before you start anything, consider carefully what it is you want your application to work. What is the most important thing to you? Do you want your customer has the option to purchase through a mobile application?
Do you want to allow your customers to communicate with your other customers and discuss the quality of your services or products with the ability to evaluate them?
Do you want your application to be simple and do not provide any additional information than the current offers, contact information and information on the working hours? Options are great, and the choice is yours.
Mobile is the Future of Social Networks
Ok, you have a site, but you do not have a mobile web site. You would like to have it, but don’t have sufficient resources to develop it. Solution may be in social networks. Great advertising for the company lies in Facebook pages that could be linked with QR codes.
Why not put QR codes on your products or store banners?
It does not cost you anything to allow your potential customers to find your small or medium-sized businesses through the increasingly popular location-based social network Foursquare. If you want to reward your customers for their loyalty, foursquare allows you to verify retail stores for just ten dollars, which will allow you to devise various promotional activities.
Display Advertising on Mobile Phones
One of the best options is to serve local advertisements through Google AdMob platform. Running these advertisements are made on the basis of detailed targeting options, they contain these two great features:
- Commercials depending on the physical distance
- Possibility of including the click-to-call option directly within the advertising
CPC (Cost Per Click) for such advertising may be smaller than $0.30 and since there is a possibility for budget limit, depending on how much you want to spend (as with online advertising), this method of promotion has proven to be very successful.
Mobile Continues to Grow
Mobile will continue to grow – not only as a means of communication, but also as an essential marketing channel. Do not miss the opportunity to reach new and retain their existing customers by avoiding mobile marketing, no matter how big you are.