Mobile marketing is growing faster and faster, and companies are looking new ways to take advantage of this opportunity. Maybe you’ve recently made a mobile website, informed your customers about it. Is that enough?
Following this logic pattern: advent of smart phones has been a positive incentive for mobile Internet. Internet on smart phones has caused a rapid increase of mobile marketing. When we talk about online marketing, we can not make a single step without being tied to Search Engine Marketing (SEM). Same could be said for a mobile search.
How about going for paid mobile search? Analytics shows that 70% of all mobile searches result in action within one hour.
Paid Mobile Search for Your Business
Knowing the Difference of Mobile Search Keyword vs Desktop
Mobile users use keywords differently than users doing a search on a desktop. Mobile users want instant information about what they are looking for. Combining multiple words, the analysis is something you can only expect on desktop computers. Therefore, it’s important to choose the correct keyword.
Google Mobile Keyword Tool
Google knew that finding the correct keyword could be a problem for paid mobile search campaigns. So they have a separate keyword tool within the Google AdWords Keyword tool. Find out more about this tool here. This tool will help you to make an analysis of the keywords related to your company with the most wanted searched keyword on the mobile Google search platform.
Steps to Follow to Create a Mobile Ad Campaign
- Find all Important Keywords for Your Mobile Ad Campaign.
- Split your keywords in a different Ad groups.
- Refine keyword lists
Writing Compelling ads for Mobile Paid Search Campaign
Focus on your Product
Mobile search promotion is about selling your product – not your company. Many inexperienced marketers are always making the same mistake by promoting company instead of their product.
Provide important information about your product
Potential customers by reading your advertisement must find out why your product is better than competing product. Do not provide generic descriptions because they will not bring sales.
Compelling Click -to-Call Action Message
People love special offers, and it would smart move to include phrases like this: “Call Now and receive 2 additional years of warranty”. This is just an example. Every product is unique in its own way.
Keywords Must be Present in the Title
You should not write ad without a specific search keywords. If you are selling cars, then “Car” keyword should present in Ad title and description at least once.