Many years ago, before the apparition of the developed ways of communication, many pieces of information were spread, all over the world, through a wide web of connections.
This technique relies on the ability of crossing from different levels through people’s friends and relatives, using the one important connection that might link one person from the level X, with another person from the level Y, and so on.
The channel of communication is therefore the connection itself.
Developing Strong Social Media Connections
It is starting from this philosophy that social media have developed the ability of spreading news and information quickly. One post on a specific platform is not only read by millions of its users, in fact, the numbers at this level might blow your mind!
Therefore, developing strong social media connections is not to be neglected. The importance of these connections has a direct impact on every company’s sales.
The influence of the social media connections could represent a huge question mark to some of us. In depth, when some people try to interact with influencers to be hired and participate in a social media campaign, some other try to learn how to strengthen their own social media connections in order to take benefit of its advantages.
At this level, no magic could be used. The rules have been set, and many professionals think that there are specific ways to get your social media connections stronger and more useful.
A powerful social media connection is not a fan that reads or comments from time to time your posts. It is most importantly a true relationship that has been nourished through long conversations and that brought loyalty and effective interest to the liaison. In some cases, there could be a feedback going right and left, made by the routine that obliges a person to which we have liked a link to like a link on our page. This type of routine could not be seen as a powerful relationship. It involves unconscious routinely made actions that have no impact on the person’s decisions.
Therefore, if you are wondering if your social media connections are strong enough, try to analyze them. If you can reach to the fact that you have converted a simple fan into an effective consumer, then you could consider that your social media connections are powerful.
For more information, the process of gaining powerful social media connections could use the three tips starting with asking questions instead of passively liking. These questions might lead to real conversations, and the choice is large. You could even start in the British way and ask about the weather!
Also, comment on people’s content and try to create a peaceful debate in which you could express your point of view. Then at last, but not at least, try to take the conversation outside of the social media in order to make it more effective, more tangible.
My last piece of advice is certainly going to be: “Never abandon a relationship”. In fact, your connections might disappear once the people involved feel like they have been used for a commercial purpose.