Once you have developed an idea of what your niche, audience and product will be, then it is time to create websites to market your selected products. Using various online marketing tools there are many different types of websites you can build such as blogs or forums or squeeze pages or perhaps sales letter type pages. Squeeze pages are one page websites designed to capture your visitors’ interest.

Effective sales writing techniques

First, you have to learn effective sales writing techniques. Whether you are writing long sales letters or a short and concise squeeze page, the goal is to write effective sales copy that influences and entices the reader to follow your call to action. There are many methods to generate interest in your product – from detailing the benefits in the product descriptions to using attention getting headlines to carefully crafting your guarantees and other sales copy.

Opt-in customers from your business

One of the most important online marketing tools you will need is a method to collect the email addresses of potential customers within your niche. Do this by setting up an account with an autoresponder service such as GetResponse or Aweber, and create a newsletter subscription form on your squeeze page or website. By offering a free report or a 6-day free mini course you can attract readers to subscribe, therefore having a method to gather readers that you can contact later to make sales.

For more information on using websites to promote your business and marketing tips, please subscribe to my blog.

Annetta Powell

Your Professional Success Coach