Well done web store is crucial for online business. How many times have you visited a web store that left a negative impression? It is widely known that people buy products from well-known online stores. It is also well-known that online stores got the most attractive offers and services.
Is it overall web store impression, services and offers that are decision makers or just a famous brand name? In fact, you must be good in everything. Building a reputable brand name requires quality in every aspect of your business.
How Do People Choose a Good Web Store?
Potential customers when choosing a web shop are checking the following (in order of importance):
1.) Is your web store safe? (History, feedback and brand)
2.) Does designated web store has free delivery?
3.) Guarantees, Returns and deadlines.
4.) The total impression of the web store.
All web shops in the U.S. generally meet the first three conditions. The biggest problem is switched to #4, “The total impression of the web store”, is a known problem of many less popular online stores. This problem can be solved by using modern design methods and principles. Most important thing is to focus on product pages because it’s the place where your potential customer will decide whether or not to buy.
Creating High Quality Product Pages Within the Store
Overall impression is certainly not the most important but can significantly affect whether the customer will continue buying or not. To gain a positive impression your web store, except quality design, you must possess high quality product pages. Below are the highlights of the infographic created by Invesp, a conversion optimization company:
1.) Get High Quality product images – Tiny or small product images are not desirable by modern customers.
2.) Highlight discounts
3.) Product Zoom Feature – Allow potential buyers to look at the product.
4.) Multiple View Images of Single Product – Add more than one picture for every product.
5.) Product Demo Videos – It’s a great idea to share YouTube video review.
6.) User Friendly Navigation – Tiresome, hard to understand navigation my turn your customers.
7.) Have a clear call to action – Buy button, Cart button must be easily accessible and visible.
8.) Product Search Function enabled
9.) Create Killer product copy!
10.) Free Shipping – If you provide Free Shipping then it must be visible. As I previously stated, it’s second most important thing when potential customers are choosing web shop.
11.) Use user friendly fonts
12.) Use emotional triggers
13.) Offer product customization (when possible)
14.) Consumer reviews – Provide authentic consumer review.
15.) Show similar products
16.) Add social media buttons
17.) Add E-mail a friend button
18.) Enable Live Chat feature
19.) Maximize Trust Factor – Use various certifications for your web site.
20.) Build customer confidence by adding security measures to your site.
21) Remove Unnecessary Elements
If your store does not have ten or more features that mentioned, then I recommend you consider a redesign and refinement. Stores that are by today’s standards as “obsolete” will eventually operate more negatively and lose traffic.
Poor product pages are not acceptable to potential customers, and they will produce a negative impact on your image. Modern companies are competing which one will showcase their products on more modern and attractive way, which is the reason why you need to join them.